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LA-based ad agency 72andSunny were contracted by games producer Activision to produce a live action advert for their recently released global blockbuster first-person shooter game, Call of Duty: Modern Warfare 3 (MW3).
They roped funny man Johan Hill and action star Sam Worthington into the ads and produced this memorable long-form ad that seamlessly blends live action and computer generated visuals from the game itself.
Bloody brilliant stuff!
The actors also did a little trash talking along the way, which made it into this second clip (note some language in this clip may not be suitable for work – NSFW.)
Makes blowing things up and killing baddies look like a hell of a lot of fun, doesn’t it? Would love to see this sort of thing put into a full length film.
2 Comments
[...] This is another very clever long form advert from Los Angeles based ad agency 72andSunny. See the work they did for Activisions’ Call of Duty: Modern Warfare 3 game here as well. [...]
“See that dude there? No you don’t. Cos his arsehole is over there and his nuts are over there!”
I LOLed.
VERY well done! (Great heads up for the language; I might have forgotten to mention it.)