I Hate You NatalieSince early last Friday I’ve been receiving a bunch of emails about the I Hate You Natalie site. Over the weekend I’ve also picked-up a number of mentions on it from both Twitter and Gatorpeeps, as well as reading of it in a number of blogs. It probably isn’t even news to many who visit The BlaBla Blog regularly because you are all so net-savvy and in-touch.

But for those who may not yet have had the pleasure (notably my family & friends South of the border!) here’s the gist of the story:

Bloke sets up a site after he catches “the love of his life” in bed with another bloke. Short version: he is so pissed off with her that he is now posting a bunch of compromising pictures of the offending bitch in progressively revealing poses, culminating in a “superhot video”. This all in an effort to out her as the mean-spirited super-slut she is. Basically.

Only thing is, you only get to see the more compromising of the pictures, and that “superhot video” naturally, once you have referred a bunch of your mates to the site to see the offender for themselves. The more referrals, the more he’ll reveal of his ex. Allegedly.

So now I’m wondering: What exactly is the catch? There has to be an angle to this story. There is no noticeable advertising on the page, but clearly page views and site hits are important to the blogger. The page has a number of “Hot Tips” on how you can go about getting your referrals up to “Super hot video reveal” status. Things like:  “Hot tip: If you use ICQ, MSN, AIM, and other instant messengers to send your personal link to your friends, you will have the video in no time!”

There is an option to dial a telephone number to get instant access to the rest of the images, and presumably this will cost you cash, of which a portion would probably end up lining the site owners’ pockets. “International call charges apply”. I would strongly urge you to resist the temptation of calling – it could land up being a very expensive mistake.

Maybe its a social sciences experiment to see how quickly this can go globally viral, and how many of the page visitors actually get curious enough to dial the number? You can decided for yourself right here: I Hate You Natalie.

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