In the spirit of “The bowler’s Holding, the batsman’s Willey”, IOL sport just published a story under the what is sure to become a classic headline:

gay succumbs to dix

The story tells of the US Olympic bronze medallist Walter Dix beating Tyson Gay in the 200 metres at the Prefontaine Classic Diamond League athletics meeting on Saturday.

I wonder is headline writers (and their editors) produce these headlines on purpose with their tongues firmly pressed into their cheeks, or if they genuinely don’t realise the potential humour in them? Surely a headline like “Returning champion gets beaten” would have done okay?

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