Don’t Look Away – Act Against Abuse!

16daysAAAThe lot of us here at The BlaBla Blog fully support the 16 Days of Activism campaign. In fact, we’d like to encourage you to not only do the same, but to actively support the aims of the 16 Days campaign all year round – 16 days is all good and well, but 365 days would be much better.

The 16 Days of Activism is an UN-endorsed international campaign aimed at raising awareness of the negative impact of society and communities of violence against women and children. The campaign also aims to encourage citizens to actively participate in actions to end such abuse. Every year, government, civil-society organisations and the business sector work together to broaden the impact of the campaign. By supporting this campaign, thousands of South Africans have also helped to increase awareness of abuse and build support for victims and survivors of abuse.

A few months ago, a family friend who works for Ogilvy Mather Johannesburg let us know about a Public Service advert that her agency had been commissioned by People Opposing Women Abuse (POWA) to produce. Here is the disturbing result of that effort:

The 16 Days of Activism for No Violence Against Women and Children campaign takes place every year beginning on 25 November (which is International Day for the Elimination of Violence Against Women) and running through to 10 December (which is International Human Rights Day). The 16 day period also encompasses World AIDS Day on 01 December.

The 16 Days campaign originated from the first Women’s Global Leadership Institute sponsored by the Center

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